Wednesday, November 4, 2026
PACCT webinar : Beyond ownership, can business models change consumption habits and deliver real sustainability impact?
WebinarXaaS
Can business models change consumption habits and deliver real sustainability impact?
Discover our PACCT webinar recap !
On November 3rd, 2026, PACCT hosted a webinar bringing together Steven Sarasini (RISE Research Institutes of Sweden) and Frantz Beznik(Procter & Gamble / 50L Home Coalition) to explore how innovative business models can influence consumer behaviour and drive sustainability outcomes.
Drawing on insights from the PROSPERITY research project and the 50L Home initiative, the discussion focused on three key questions:
- What makes people change the way they consume?
- Do sustainable business models actually deliver sustainability?
- What role can Product-as-a-Service play in the transition?
The webinar highlighted the importance of convenience, value creation, consumer habits and business model design in achieving real environmental impact.
You can now access the replay and the presentation slides below.
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