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PACCT Training Bootcamp : Develop profitable and sustainable offers with Product-as-a-Service
Formation
26/11/2025 | 08h30 - 17h30 (GMT+01:00) Paris
Informations
Join the PACCT Bootcamp: A 2 days business model innovation program !
📅 November 26–27, 2025 (Please note that we have changed the initial date of the training session)
🕣 From 8:30 AM to 5:30 PM (both days)
📍 Brussels — Location details will be shared with confirmed participants
👥 Limited to 15 participants
🕣 From 8:30 AM to 5:30 PM (both days)
📍 Brussels — Location details will be shared with confirmed participants
👥 Limited to 15 participants
In a fast-changing world, companies face growing regulatory pressure, the urgency to reduce their environmental footprint, and the need to reinvent their value proposition to stay competitive. This 2-day intensive bootcamp will help you address these challenges by exploring Product-as-a-Service (PaaS) models, shifting from a volume-driven model to a service- and impact-oriented business model.
🌱 Why join?
You’ll gain the tools and insights to:
- Understand the fundamentals of servitization and Product-as-a-Service
- Explore real-life business cases and environmental benefits
- Identify strategic opportunities for your company
- Build a concrete action plan to prototype your own service-based offer
- Develop a compelling case for change to engage internal and external stakeholders
This hands-on training is led by François Johnston, former global head of “Tire-as-a-Service” at Michelin and founder of Johnston Circular and the PACCT for Sustainability project. You’ll benefit from expert guidance, peer learning, and a 6-month follow-up program to support implementation. (see details in the document below)
🎯 Who is it for?
This program is designed for leaders and decision-makers involved in strategy, marketing, business development, finance, innovation or sustainability, and ready to drive business transformation.
💰 Pricing & Registration
3000€ per participant
Group discounts available (for one single company):
- 2 participants : 2800€/pers
- 3 participants : 2600€/pers
- 4 participants : 2400€/pers
- 5 participants : 2200€/pers
👉 A €500 deposit per participant is required to confirm your registration.
We will contact you after you registration to confirm it.
Want more details? Download the full program below
Places are limited to 15 participants for this edition — register now to secure your spot!
For any questions, reach out to us at change@pacct-sustainability.org
Intervenant
JOHNSTON François
JOHNSTON CIRCULAR
Associate founder