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ON-LINE WEBINAR : Accelerating Circularity and Competitiveness in Europe through Product-as-a-Service

ON-LINE WEBINAR : Accelerating Circularity and Competitiveness in Europe through Product-as-a-Service

Webinar

17/06/2025 | 17h00 - 18h00 (GMT+01:00) Paris

Informations

📅 June 17, 2025

🕔 5:00–6:00pm (CET)

📍 Online event

🗣 Language: English

To reach its climate goals, the EU must double its circularity rate — from 12% today to 24% by 2030, as set by the Clean Industrial Deal. Achieving this target requires more than technological advances: it demands business model innovation. That’s where Product-as-a-Service (PaaS) models come in. By shifting from ownership to usage-based services, they help companies reduce environmental impact, optimize resource use, and build long-term competitiveness.

As part of EU Green Week Partner Event 2025, we invite you to the launch of our new policy brief: "Accelerating Circularity and Competitiveness in Europe through Product-as-a-Service". This brief is designed to provide EU policymakers with actionable recommendations to better integrate Product-as-a-Service business models into the Circular Economy Act 2026.


Agenda of this one hour session : 

5:00pm – 6:00pm : Presentation of our policy brief and Q&A session

  • Overview of the Product-as-a-Service (PaaS) model and its benefits
  • Presentation of our recommendations to accelerate the development of PaaS models
  • Q&A session