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Product-as-a-Service business innovation accelerates the circular economy - a WCEF2025 accelerator session
Webinar
16/05/2025 | 12h30 - 14h00 (GMT+01:00) Paris
Informations
This webinar on May 16 from 12:30pm to 2pm CET, is an accelerator session at the World Circular Economy Forum (WCEF) 2025.
Join Michelin, the European Investment Bank, BASF, and TULU as they dive into how Product-as-a-Service (PaaS) can unlock both environmental and economic value—and answer your questions live. As part of the World Circular Economy Forum 2025, this accelerator session goes beyond theory. We bring you practical insights from organizations leading the shift to innovative circular business models.
Program Overview
- Why are innovative business models like Product-as-a-Service key to combining customer satisfaction and environmental impact?
- What are the key difficulties encountered in implementing PaaS offers?
- What makes these models successful and unique?
- Interactive Q&A session with our speakers.
This session is particularly relevant as global efforts to reduce environmental impact cannot rely only on technological advancements; they require rethinking how businesses create and deliver value. PaaS represents a transformative approach, shifting the focus from ownership to usership, replacing volume- and product-centric offers by customer-and service-centric solutions.
Participants will benefit from real PaaS use cases from PACCT’s network, showcasing successful PaaS implementations. These examples will demonstrate how innovative business models can drive measurable environmental and economic benefits.
Our speakers :
- Yael Shemer : Co-Founder and CCO of TULU
- Elina Roine : Deputy Director General, Operations - Lending & Advisory of the European Investment Bank (EIB)
- Michel Vincentelli : Senior Vice President Connected Solutions Business Line of Michelin
- Neil Kay : Vice President - Agricultural Solutions EMEA West of BASF
Conférenciers
JOHNSTON François
JOHNSTON CIRCULAR
Associate founder
Elina ROINE
EUROPEAN INVESTMENT BANK
Deputy Director General, Operations
Yael SHEMER
TULU
CO-FOUNDER AND COO